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What are QR Codes?

The acronym QR is derived from the term Quick Response.  QR codes are a type of matrix barcode designed to store and deliver information in an instant, allowing for accuracy in link recognition and convenient functionality.  QR Codes were originally created as a way to track parts in vehicle manufacturing.  Other industries began seeing how useful they were and started adapting the technology for their own use. 

Today, QR codes provide businesses the ability to connect with customers instantly at the moment of interest, via a smart phone, such as the Apple iPhone or Blackberry.  Barcode reader software that runs in a smartphone is available from a number of providers for free.  For the end user, scanning a QR code is much easier than entering a URL into a phone by hand.  This can translate to higher response rates from consumers with web-enabled phones.  *It’s estimated that a third of all American adults, now own and use a smart phone. 

QR codes can direct customers to various types of information on the internet, and can be placed on any item imaginable.  Placing a QR code on your business card, linking to your company’s Facebook or Twitter account is a great way to provide more information instantly about your products and services.  Or, how about placing a QR code on promotional items linking to an incentive or new product information? 

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Click here or call 800.388.3650 to find out other ways to utilize QR codes or see what else your go-to people can do for you. 

*Eng, Paul  (2011, July 12).  35 percent of Americans own smart phones, says Pew survey.  Retrieved from http://news.consumerreports.org/electronics/2011/07/more-americans-own-smart-phones-than-passports.html