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Tips for a Better Print Job

The following are tips to help to make your next project a succesful one.

Always use the highest quality graphic and photo files. Graphic files should be vector and photos should be 300 dpi raster files.

Never use images from the internet. They are optimized for the web at low resolution and are smaller in physical size than they appear on the internet. It is also a violation of copyright and trademark laws.

Do not set type, especially at small sizes, in photo editing software as it can become rasterized and thus may not print clearly.

Avoid using extremely thin type faces, especially for small sizes as it may break up on press.

Avoid setting small type, or thin typefaces in cmyk color as it makes on press registration difficult. The type may appear blurry.

Avoid using thin elements such as strokes with cmyk color as it makes on press registration difficult and the elements may appear blurry.

Use tabs instead of spaces to position text.

Never use font short cuts or style menus. Always use the actual font.

Always use the actual Pantone® PMS colors or cmyk mix.

Spot color gradients should be setup using only the Pantone® PMS colors used. If the gradient fades to absolute white, this should be 0% of that color rather than white.

Copy or art to be scanned needs to be high quality preferably black on white.

Choose colors using a Pantone® PMS or Pantone® Process swatch book. Colors on a computer monitor and/or digital or inkjet printing devices are not accurate.

Sending text files to be copied and pasted into documents greatly reduces the time and cost associated with typesetting as well as eliminating the possibility of errors.

Always mock up folded projects to ensure proper positioning of text, photos, and graphic elements.